About

Our Mission

At Pinch & Love, we believe that skincare should be kind—to your skin, to the planet, and to every living being. Our mission is simple: to create high-quality skincare products that empower you to look and feel your best while staying true to your values. Sustainability, innovation, and compassion are at the heart of everything we do.

What We Stand For

Sustainability at Our Core
We are deeply committed to reducing our environmental footprint. Every product is crafted using a made-to-order approach, which minimizes waste and ensures the freshest formulations for your skin. Our packaging is designed with care, favoring recyclable, biodegradable, or refillable materials.

Clean and Conscious Ingredients
Our products are formulated with organic, vegan, and cruelty-free ingredients, certified by the most rigorous standards, including ECOCERT and COSMOS Natural & Organic certifications. We only use ethically sourced, GMO-free, and natural ingredients that are as effective as they are safe for your skin and the environment.

Compassionate Beauty
We’re proudly cruelty-free. No animal testing, ever. Our products are tested on humans, for humans.

Why Choose Pinch & Love?

Skincare that’s vegan, organic-certified, cruelty-free, GMO-free, nut-free, and crafted to meet the highest global standards. Because your skin deserves the best.

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Vegan

Pinch & Love proudly offers vegan products, ensuring that all formulations are free from animal-derived ingredients while maintaining high performance in skincare. Our commitment to certified vegan skincare aligns with ethical beauty standards.

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Nut Free

Our skincare products are carefully formulated to be nut-free, providing a safe option for individuals with nut allergies. We ensure that our nut-free skincare formulations meet the highest safety standards for allergen-sensitive cosmetics.

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Gluten Free

Gluten-free skincare products at Pinch & Love are specially formulated for those with gluten sensitivities or allergies. We ensure that every product is crafted with certified, gluten-free ingredients to provide safe and effective skincare solutions.

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Cruelty-Free

We are committed to offering cruelty-free skincare, meaning our products are never tested on animals at any stage of development. We take pride in our certified cruelty-free private label skincare product range, promoting compassion alongside beauty.

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Allergen Free

Pinch & Love is dedicated to offering allergen-free products, designed to minimise the risk of skin reactions and irritations. Each product is crafted with care, using certified ingredients that are safe for sensitive skin types.

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Natural & Organic Certified

The majority of Pinch & Love skincare products are natural and organic certified, proving that each formulation is crafted with the highest quality eco-friendly ingredients. Our commitment to natural and organic private label skincare reflects our dedication to purity and sustainability.

The Team

Behind Pinch & Love is a team of passionate skincare enthusiasts from Finland, Estonia, America, and Latvia, with decades of combined experience in the beauty and wellness industry.

Our team consists of:

  • Formulation Experts who blend the science of skincare with nature’s power.
  • Sustainability Advocates driving eco-conscious decisions at every stage.
  • Design and Innovation Specialists who craft beautiful, functional packaging.

We pride ourselves on combining Nordic simplicity, American ingenuity, and Baltic innovation to bring you skincare solutions that work for everyone, everywhere.

Our Promise to You

With Pinch & Love, you’re not just buying a product—you’re investing in a movement for better skincare and a better planet. Every pinch of effort we take is done with love, so you can glow from the inside out.

Together, let’s create a world where beauty and sustainability go hand in hand.

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