About Pinchandlove
We believe wellness should be accessible, science-backed, and genuinely helpful. Our mission is to cut through the noise and provide you with honest, expert-backed insights for your health and skincare journey.
Our Story
Pinchandlove was born from a simple frustration: the wellness industry was full of conflicting advice, expensive products that didn't work, and influencer recommendations that prioritized profit over people.
Founded in 2023 by Dr. Sarah Mitchell, our platform started as a small blog sharing evidence-based skincare tips. What began as personal research notes quickly grew into a trusted resource for thousands seeking honest, science-backed wellness advice.
Today, we're a team of wellness experts, dermatologists, nutritionists, and researchers committed to making health and skincare knowledge accessible to everyone. We test products ourselves, research the latest studies, and translate complex science into actionable advice.
Our content spans multiple languages and cultures because we believe wellness wisdom should cross borders. Whether you're in Estonia, Finland, or anywhere else in the world, you deserve access to reliable health information.
Our Values
Science-Based Approach
Every recommendation is backed by research and expert knowledge.
Community First
We build a supportive community where everyone feels welcome and valued.
Honest Reviews
Our product reviews are unbiased and based on real testing and experience.
Inclusive Wellness
Wellness should be accessible to everyone, regardless of budget or background.
Meet Our Team
Sarah Mitchell
Founder & Wellness Expert
Dr. Sarah Mitchell is a certified dermatologist and wellness coach with over 10 years of experience in holistic health.
Emma Rodriguez
Content Director
Emma specializes in evidence-based wellness content and has a background in nutritional science.
Lisa Chen
Skincare Specialist
Lisa is a licensed esthetician and skincare formulation expert with a passion for clean beauty.